I appreciaterd learning about key items you can do to optimize landing pages, keywords, and entire site for search engines:
- Update content regularly: This is a top indicator of a site's relevancy. Consumers don’t want to see old, outdated information, and search engines don’t either. Keep your site fresh with relevant information.
- Have a link worthy site: Instead of having "click here" links, write out the name of the destination. Search engines don’t understand “click here”. Using descriptive links by linking keywords not only improves search engine optimization, but also adds value to your readers, including those with disabilities or who are using screen readers.
- Use alt tags: Describe your image and other media using alternative text descriptions. They allow search engines to locate your page, which is crucial, especially for those who use text-only browsers or screen readers.
- Content and navigation are easily consumed/understood by consumer: Site is straightforward and links are easily found. There are a lot of sites with similar products/information, so quick and easy are important when a consumer visits your site. If they have to work to hard to navigate your site, they’ll click back and go to another site.
- Multi-device ready: Site is accessible on multiple devices, i.e., computer, mobile device, etc. Make sure you have scaled your images and condensed your content to fit on a mobile device and be easily accessible to consumers. The majority of consumers are on their mobile device when searching for items to purchase, learn about, etc.
- List the benefits of not only bath bombs, but our bath bombs
- Include actual customer testimonials