This week was very informational as I learned about Relevance and Quality Score in regards to my Google Ads. I have continued to refine my ads to obtain a higher quality score while still keeping my ads relevant to my actual business. I know Google is trying hard to help ads be relevant to the sites the ads are referencing but some of the recommendations didn't seem relevant so I chose not to use all of the recommendations.
I also learned about Google Analytics and the important role this plays in tracking the data of my site so that I can improve my site. Google Analytics will help me to have a more successful business because of the valuable data I will be able to track:
- Track online traffic.
- Analyze and understand user behavior.
- Get data reports and option to customize reports.
- Improve online ads with marketing analytics.
- Conversion tracking to track the required conversions.
- Segment the users effectively.
- Improve SEO and content marketing.
I think Google was pretty smart to include Analytics to help people in their online businesses. Google Analytics also allows the capability to measure how long a potential customer is on my site. I think this is extremely valuable information in knowing how engaging my site is but also how relevant my ads are to the site. Sometimes I click on an ad that appears relevant to what I am looking for but when I get to the company's site, it's not quite what I was expecting and I don't stick around too long. I think it's great to have this tool to help us improve our sites and build our business.
These topics are very relevant as I am continuing to build ads for my business and getting ready to run my campaign.
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